The Main Reason Why Employer Branding Doesn't Work Today
Employer branding professionals do a wonderful job in creating campaigns to attract new talent showing how great companies are. Though despite all efforts, the company's reputation keeps being impacted by the bad experiences employees have. We all have seen cringeworthy reviews in Glassdoor (ouch!) and new talent leaving right away.
Employees As Ambassadors, It Can Be Different!
The good news is that you can turn those bad experiences into opportunities to show employees how much the company cares!
Create A Consistent Employer Brand in and out
Most online courses focus only on the recruiting and external aspect of Employer Branding. We felt something was missing. So in this online workshop we want to give you an easy way to look inside and make the employee experience part of your employer branding strategy.
We will guide you step-by-step into identifying what aspects of the employee experience are affecting your employer brand and come up with meaningful solutions that will make it stand out. For that, we will use Design Thinking, a human-centered and agile approach, used in product and service design to create memorable customer experiences that make people engage and share.
You will learn how to:
- Identify the elements in the Employee Journey that are affecting your Employer Brand
- Craft internal programs, initiatives or campaigns that match what your Employer Brand offers
- Involve your team and the necessary stakeholders to make the changes happen using this fast, effective and easy-to-follow workshop
Make your Employer Brand stand out from the inside. Join our online workshop and start improving your Employer Branding today.